Following 10 years in senior marketing roles with Bell’s, Baxters and Tennents, Willie founded BD Network. With his team, they built BD into a formidable agency with several blue-chip clients (inc. Orange, McCains, Lurpak, Carling, Tennents, Bacardi, Reebok). He exited via MBO in 2002.

After taking up some non-exec roles he acquired The Really Delicious Food Co, which supplied drop off catering for the corporate sector. With no off the shelf software solution being available for RDF he enlisted the help of Murray McNicol, who together with a top team developed a niche online and back office CRM system for corporate catering supply.

After selling the catering business they retained the software IP and the Spoonfed journey started in 2013. With funding from Equity Gap and SIB they developed their idea and subsequently broadened their footprint to 8 countries. Spoonfed’s customers include the largest global contract caterers as well as many global brands. In December 2021 the company was acquired by 365 Retail Markets Inc, the global leader in unattended retail tech solutions.

Taking time to understand what makes people and businesses tick Willie enjoys helping and motivating teams to ‘raise the bar’ and take them and their businesses to new performance levels. In his talk he will provide insights and learnings from his start up journeys and exits.