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YCF Annual Conference 2022 has ended
On Thursday 1st September, at the Surgeons Quarter in Edinburgh
This year, we focus on the business essentials which are crucial to a young company’s ability to survive and grow. Over the lifespan of a business, founders have a number of critical decisions to make. Some of these, made early in the development of the company, have effects long into the future. Founders starting out need to know the basics (and many founders start with little business experience), but getting the basics right is essential for future-proofing the company’s continuing progress.
Our speakers will be highlighting the issues which they consider basics in a number of different contexts – staffing, marketing, operations, and finance – and explaining how getting these right can accelerate a company’s development, and making the wrong call can create a legacy which takes a long time from which to recover.
avatar for Willie Biggart

Willie Biggart

Spoonfed
Co-Founder & Executive Vice President
Glasgow, Scotland and Denver USA

Contact Me

Following 10 years in senior marketing roles with Bell’s, Baxters and Tennents, Willie founded BD Network. With his team, they built BD into a formidable agency with several blue-chip clients (inc. Orange, McCains, Lurpak, Carling, Tennents, Bacardi, Reebok). He exited via MBO in 2002.

After taking up some non-exec roles he acquired The Really Delicious Food Co, which supplied drop off catering for the corporate sector. With no off the shelf software solution being available for RDF he enlisted the help of Murray McNicol, who together with a top team developed a niche online and back office CRM system for corporate catering supply.

After selling the catering business they retained the software IP and the Spoonfed journey started in 2013. With funding from Equity Gap and SIB they developed their idea and subsequently broadened their footprint to 8 countries. Spoonfed’s customers include the largest global contract caterers as well as many global brands. In December 2021 the company was acquired by 365 Retail Markets Inc, the global leader in unattended retail tech solutions.

Taking time to understand what makes people and businesses tick Willie enjoys helping and motivating teams to ‘raise the bar’ and take them and their businesses to new performance levels. In his talk he will provide insights and learnings from his start up journeys and exits.