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YCF Annual Conference 2022
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This year, we focus on the business essentials which are crucial to a young company’s ability to survive and grow.  Over the lifespan of a business, founders have a number of critical decisions to make.  Some of these, made early in the development of the company, have effects long into the future.  Founders starting out need to know the basics (and many founders start with little business experience), but getting the basics right is essential for future-proofing the company’s continuing progress.
Our speakers will be highlighting the issues which they consider basics in a number of different contexts – staffing, marketing, operations, and finance – and explaining how getting these right can accelerate a company’s development, and making the wrong call can create a legacy which takes a long time from which to recover.
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Thursday, September 1 • 10:45am - 11:15am
Marketing early stage growth companies: Getting the basics right

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Brand and marketing for early stage growth companies is more than just a logo and a website. Svein Clouston and Rowan Morrison from Rationale, a strategic brand and communications agency, will explore how a minimum viable brand (MVB) is crucial for not just attracting the attention of consumers, but also the support, and financial backing, of investors.

Speakers
avatar for Svein Clouston

Svein Clouston

Strategy Director, Rationale
Svein is an accomplished brand and content strategist. He has devised and delivered creative campaigns for a range of blue chip clients from LinkedIn to Lloyds Banking Group, Mizuho, the University of Edinburgh and the International Rugby Board.Svein marries a passion for supporting... Read More →
avatar for Rowan Morrison

Rowan Morrison

Managing Director, Rationale
Rowan is a highly experienced agency leader, brand and marketing consultant and writer. She has led campaigns and consulted for a wide-range of senior client stakeholders across global organisations including the University of Edinburgh, HSBC, KPMG, Toray, and many more.An Ambassador... Read More →


Thursday September 1, 2022 10:45am - 11:15am BST